books.
Book Review: From an Idea to Nike
From an Idea to Nike: How Marketing Made Nike a Global Success
by Lowey Bundy Sichol (Goodreads Author)
by Lowey Bundy Sichol (Goodreads Author)
3 out of 5 stars on GoodReads
This book tells how Phil Knight began his business with a simple idea for a better running shoe and how it developed into the massive global company it is today. Focusing on the marketing and the innovative concepts that built the Nike empire, this story explains how a business can use good branding, endorsements, and an understanding of the needs of their customers in order to succeed.
I really enjoyed reading this book! It is written for young children, so many business concepts that a child wouldn’t know like “Revenue,” Investments,” or “Board of Directors” are explained with definitions for the bigger words. There are also “Fun Fact” boxes within the text that give extra tidbits of information about how the Nike company was built.
There are funny anecdotes about how the company received its name, designed the classic Swoosh logo, and developed its rapport with athletes, then began reaching out to pros for endorsement deals. Continue reading
Book Review: From an Idea to Disney
From an Idea to Disney: How Branding Made Disney a Household Name
by Lowey Bundy Sichol
by Lowey Bundy Sichol
4 out of 5 stars on GoodReads
This book is a wonderful overview of how Walt Disney began his business with a simple cartoon mouse and how it developed into the massive global company it is today. Focusing on the business savvy and the innovative concepts that built the Disney empire, this story explains how a business needs investors, branding, and loyal customers to succeed, but that it is the magic in the details that builds a heritage of excellence.
I really enjoyed reading this book! It is written for young children, so many business concepts that a child wouldn’t know like “Revenue,” Mortgage,” or “Board of Directors” are explained with definitions for the bigger words. There are also “Fun Fact” boxes within the text that give extra tidbits of information about Walt Disney and his company.
Continue reading
Thank You, Next Book Tag
Book Review: Saturdays at Sea
Saturdays at Sea (Castle Glower, #5)
by Jessica Day George
by Jessica Day George
4 out of 5 stars on GoodReads
Celie and her family are far away from the Castle in the land of Grath, preparing for Lilah’s betrothal celebrations, and overseeing the construction of a Ship with components from the Castle. The Ship appears to have many of the same magical qualities that the Castle has, but can the Glower family trust that the Ship will protect and guide them, or does the Ship have its own agenda?
I adore the entire Glower family, and Celie is just as spunky and adventurous as always. I was interested to see this new side of the Castle-magic infused into the Ship, and the magical development in the story is wonderful! The plot drags a little bit at first, with lots of betrothal parties and parades, but once the Ship is at sea the adventure truly begins.
I really loved the mystery of the lost unicorns, and how that influenced so many of the characters and their decisions. I was especially interested in the differing reports they received about the history of the unicorns and why they were lost in the first place, which served as some interesting red herrings in the plot.
I only wish there were more books in this series! It’s a good ending, but I want more!
ANOTHER Book Haul
Book Review: The Mozart Season
The Mozart Season
by Virginia Euwer Wolff
by Virginia Euwer Wolff
4 out of 5 stars on GoodReads
Allegra is a violinist entering a prestigious Mozart music competition. At 12 years of age, she is the youngest finalist in the competition, and works closely with her violin teacher to be prepared. But as she memorizes the Mozart concerto, other things in her life begin to affect her music.
Her mother’s emotionally wounded friend, Deirdre, who is a genius vocalist, makes Allegra wonder about how pain can find a voice through music. Allegra’s grandmother, who escaped the Nazi death camps, urges Allegra to embrace her Jewish heritage, and Allegra reflects on her identity as a musician. And there is a mysterious homeless man who haunts all the local concerts in the park, dancing by himself in the back and searching for a song he can’t remember.
Her mother’s emotionally wounded friend, Deirdre, who is a genius vocalist, makes Allegra wonder about how pain can find a voice through music. Allegra’s grandmother, who escaped the Nazi death camps, urges Allegra to embrace her Jewish heritage, and Allegra reflects on her identity as a musician. And there is a mysterious homeless man who haunts all the local concerts in the park, dancing by himself in the back and searching for a song he can’t remember.
As a musician, I enjoyed this story so much. The writing is quite accurate about how one feels about learning music, and embracing it, and connecting with the composers; how you can make yourself crazy practicing too much, how your nerves will go haywire before or after a performance, how music shapes everything you do and everything you are.
Continue reading
Classic Book Review: Love and Freindship
Love and Freindship, and Other Early Works
by Jane Austen
by Jane Austen
4 out of 5 stars on GoodReads
This hilarious collection of Jane Austen’s early attempts at writing show how witty and sharp she could be even at a young age. It’s such a pity that all the short stories here are unfinished.
I was laughing and chuckling at every page, because of the sketches of ridiculous characters in awkward situations.
I was laughing and chuckling at every page, because of the sketches of ridiculous characters in awkward situations.
“Love and Friendship” follows the life of Laura through her love-at-first-sight encounter with a handsome stranger, her ill-advised marriage, and how she was thrown upon the kindness of friends for financial support. It’s full of fainting women, comical misunderstandings, and a rich old grandfather who shows up at the most convenient times. Full of true Austenian satire. Continue reading
Book Review: Jennifer Murdley’s Toad
Jennifer Murdley’s Toad
by Bruce Coville, Gary A. Lippincott
by Bruce Coville, Gary A. Lippincott
4 out of 5 stars on GoodReads
Jennifer wishes she could be beautiful, but feels ugly and dumpy. When she buys a talking toad at the Magic Shop, her entire life changes, and she is whisked on an adventure where she will have to choose between pursuing beauty or saving her friends.
I loved this hilarious story, and read it all in one sitting! The madcap plot is full of surprises, and the snappy dialogue makes every page interesting. I enjoyed the magic system and how it interacts in strange ways with the modern world.
I thought Jennifer was sweet and REAL and beautifully awkward. Her family is quirky and weird, and her friends are peppery and unreliable. The best part of the book was Jennifer’s various relationships with her parents, siblings, and school friends, and of course, her magical talking toad.
I adored every chapter! Can’t wait to read more from this series.
