Smart Brevity: The Power of Saying More with Less
by Jim Vandehei, Mike Allen, Roy Schwartz
People are lost in an ocean of words, and if you want your message to be heard and understood, brevity is the key. This book gives advice on how to streamline your words, so that you can communicate most effectively.
I really like that this book helps you to explore why your message matters. If you know your ‘why’, then you can boil down your message to the most important points that you want people to remember. If you can get the “one big thing” to stick in people’s memories, then you have won the battle. A few short words can be truly powerful.
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