Book Review: From an Idea to Nike

From an Idea to Nike by Lowey Bundy Sichol
From an Idea to Nike: How Marketing Made Nike a Global Success 
by Lowey Bundy Sichol (Goodreads Author)

3 out of 5 stars on GoodReads

This book tells how Phil Knight began his business with a simple idea for a better running shoe and how it developed into the massive global company it is today. Focusing on the marketing and the innovative concepts that built the Nike empire, this story explains how a business can use good branding, endorsements, and an understanding of the needs of their customers in order to succeed.

I really enjoyed reading this book! It is written for young children, so many business concepts that a child wouldn’t know like “Revenue,” Investments,” or “Board of Directors” are explained with definitions for the bigger words. There are also “Fun Fact” boxes within the text that give extra tidbits of information about how the Nike company was built.

There are funny anecdotes about how the company received its name, designed the classic Swoosh logo, and developed its rapport with athletes, then began reaching out to pros for endorsement deals.
I was interested to see that the book includes the history of Nike’s endorsement deals with athletes who later embarrassed the company by using illegal steroids (Lance Armstrong) or whose personal lives were less than stellar (Tiger Woods). The book briefly states how Nike dealt with those situations and weathered the storms, but it doesn’t go into details. However, there is no mention of the current Nike controversy with Colin Kaepernick and his inflammatory political demonstrations. (Bad move there, Nike. You would think that a good business plan would include staying away from politics, because you always end up offending half your customers. But it’s not mentioned in this book.) There is also an entire chapter about Tiger Woods, and I got bored reading about how many championships he won wearing Nike shoes, and Nike shirts, and using Nike golf balls.

I would recommend this book to any child ages 7-12. It’s fun and interesting, and kept my attention! I also liked the funny illustrations and drawings included on every page!

Disclaimer: I received a copy of this book from the publisher via Media Masters Publicity in exchange for a free and honest review. All the opinions stated here are my own true thoughts, and are not influenced by anyone.

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